March 4, 2010

CLASS Tradeshow: Creative Recreation Essentials Fall 2010

On of my main focuses was to check out Creative Recreation's Essentials collection. The Essentials collection has been buzzing because the addition of vulcanized soles to popular styles has not only allowed Creative Recreation to enter into a new price point and target new customers, but it is also a whole new look for them. Erin shared with us that the Essentials collection now allows Creative Recreation to enter into the skate and surf market with the addition of Jack’s in Huntington Beach to their stockist.

The Fall Cesario Lo XVI is my favorite because of its many different fabrications. Their basic silhouette allows for multiple different colorways and fabric choices, which is what Creative Recreation is known for. I particularly like the herringbone and wool styles which truly embody Fall.

Another new project that they are working on is making their Italy collection available at a better price point. For Fall, styles like the Capri will be re-engineered to fall into the Choice category, which is exciting for people like me because I will be able to afford this incredible sneaker.


CESARIO LO XVI



CESARIO XVI



PONTI V

by D