When I say Will.I.Am, what’s the first thing that comes to your mind?! Fashion! Well…not really but he is making a strong push for that to become reality. We had the opportunity to see, at length, his new
“I.Am” line, as presented by Brad from Park Showroom. Creatively, Will.I.Am has a voice and an opinion on production and you can certainly see it shine through with the materials used on many of the pieces. Everything is made with quality materials and has some weight to it. This is perfect wear for those blistering winters, especially if you venture across the pond often.
The pieces are truly unique but not over the top. The retail prices aren’t outlandish and the garments are constructed to stand the test of time. If you are looking for functional yet fashionable outerwear, the “I.Am” collection will not disappoint. My favorite piece is the Moto Jacket, which features perforated leather. It is meeean. Check out some teaser pictures below:





by Justin